How can lifestyle brands integrate sustainability into their business model - a few (hopefully already implemented) suggestions:

• Fashion and clothing:
  Use environmentally friendly materials such as organic cotton or recycled polyester and promote fair working conditions. Focus on sustainable production methods to reduce the carbon footprint and conserve resources.
• Beauty and body care:
  Focus on natural ingredients, use environmentally friendly packaging and avoid animal testing. Promote transparency in the supply chain to ensure ethical and environmental standards.
• Fitness and Wellness:
  Offer environmentally friendly products, such as yoga mats made from recycled materials or reusable drinking bottles. Promote energy efficiency and waste reduction in their facilities.
• Home culture and design:
  Use sustainable materials such as FSC-certified wood or recycled plastics. Focus on environmentally friendly manufacturing processes and promote local production to reduce the carbon footprint.
• Travel and leisure:
  Offer environmentally friendly travel options such as eco-resorts or climate-neutral events. Support reforestation or biodiversity conservation programmes to make a positive environmental contribution.
• Gastronomy:
  Use regional and seasonal food to reduce the carbon footprint. Use sustainable packaging and reduce food waste, for example donating unsold food to charities.
• Technology and electronics:
  Focus on energy-efficient products and offer recycling programmes for electronic waste. Promote sustainable materials and environmentally friendly production methods.