+43 664 81 97 894 - the hotline for radical, innovative and sustainable strategies.

HERZBLUAT
Management consultancy
Marketing &
Advertising agency

Name: HERZBLUAT Management Consultancy, Marketing & Advertising Agency, Salzburg
Price range: $$$

Salzburg, Austria

+43 664 81 97 894 - the hotline for radical, innovative and sustainable strategies.

HERZBLUAT
Management consultancy
Marketing &
Advertising agency

Salzburg, Austria

In the sports sector, well-organised and sustainable events play a crucial role in the success of athletes, clubs and sponsors.

HERZBLUAT uses innovative and sustainable strategies to organise the international floorball world championship qualifying tournament "Sal23urg" to create an unforgettable event experience.

Organise successful events:

Event management in sport

Sal23urg - A sustainable „Green Event“

The Green Event Certification

Sal23urg was certified as a "Green Event", an award of the Province of Salzburg and Climate Alliance Austria, which recognises particularly sustainable and environmentally friendly events.

In planning and implementing the tournament, HERZBLUAT placed great emphasis on innovative sustainable service and product development in order to leave as small an ecological footprint as possible.

Sustainable travel and mobility

The participating national teams from Norway, Great Britain, the Netherlands, Belgium, France and Austria largely travelled by train instead of using the plane.

They also relied on public transport to get to the sports venues during the tournament. In this way, they actively contributed to the reduction of CO2 emissions.

Austria's first klimaaktiv Gold Standard sports facility

The Sportzentrum Nord in Salzburg, venue of Sal23urg, is the first sports facility in Austria to be awarded the "klimaaktiv Gold Standard".

This certification recognises the use of environmentally friendly materials, renewable energy and energy-efficient technologies in the sports facility.

The importance of innovative sustainable service and product development, marketing and advertising

Sustainable services and products

Innovative sustainable services and products help reduce the environmental footprint of sporting events while ensuring economic success.

Examples include the provision of environmentally friendly catering options, waste management and the integration of renewable energy into event technology.

Marketing and advertising

Targeted marketing and engaging promotional campaigns are crucial to successfully communicate the benefits of sustainable sporting events.

Emotional storytelling and target group-specific messages can create a positive image and build strong customer loyalty.

The importance of innovative sustainable service and product development, marketing and promotion in sustainable eco-tourism

Innovative sustainable services and product development

By developing and implementing sustainable services and products, tourism businesses can reduce their environmental impact and differentiate themselves from the competition.

Examples include eco-friendly accommodation, the use of renewable energy and the creation of environmentally conscious activities and experiences.

Marketing and advertising

Effective marketing and engaging promotional campaigns are crucial to successfully communicate the benefits of sustainable ecotourism offers.

Targeted messages and emotional storytelling help to inspire travellers about sustainable travel and build strong customer loyalty.

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Event management in sport is a challenging field that requires innovative and sustainable strategies to be successful.

Sal23urg shows how HERZBLUAT, as a management consultancy, marketing agency and advertising agency, masters the organisation of such an event with a focus on sustainability.

The certification as a "Green Event", the environmentally friendly travel of the teams and the use of a klimaaktiv Gold Standard sports facility are examples of how sustainable events can be both ecologically and economically successful.