HERZBLUAT
Management consultancy
Marketing &
Advertising agency
Salzburg, Austria
The future of advertising: Innovative trends for 2024 | Herzbluat Werbeagentur
The advertising industry is constantly changing. With the emergence of new technologies and changing consumer behaviour, advertising agencies need to constantly innovate to stay relevant. In this blog post, we take a look at some of the most innovative trends that could shape the advertising industry in 2024.
Customer loyalty in the digital world: How companies win and retain customers
In an increasingly digitalised world, customer loyalty is a decisive factor for the success of a company. But how can companies win and retain loyal customers in the digital age? And what role do innovative and sustainable strategies play in product and service development?
Voice of Photography Podcast #4: Interview by the Guild of Professional Photographers
For the current episode (#4) of the Voice of Photography Podcast of the Guild of Professional Photographers Salzburg, Gregor Wimmer, the founder and owner of HERZBLUAT Unternehmensberatung, Marketing- & Werbeagentur in Salzburg Maxglan, was interviewed by Lorenz Masser and Michael Preschl, committee members and master photographers.
In the interview they discuss numerous topics around the cooperation of photographers and agencies as well as the self-marketing of photographers.
Content Marketing Trends 2023: What companies need to know
In the digital age, businesses rely more than ever on effective content marketing to reach their target audiences and stand out from the competition. The marketing landscape is constantly evolving and it is important to stay up to date. In this article, we present the most important content marketing trends in 2023 and explain how companies can use them to achieve their marketing goals.
Political advertising in Austria
The history of political communication and election advertising in Austria shows numerous changes and developments that are crucial for the dynamics of the political landscape and the voting behaviour of citizens.
This blogpost gives an overview of the development of political advertising in Austria from 1946 to the present day, analyses the underlying methods and strategies and examines what has changed, what has remained the same and what impact these developments have had on voters.
In addition, a comparison is made with other European countries to find out whether Austria has a special position in this respect.
Influencer Marketing for FMCG Brands - Building Successful Partnerships
Influencer marketing has become an important marketing strategy for many industries in recent years, especially for FMCG (fast moving consumer goods) brands. How do you build successful partnerships with influencers and what role does innovative and sustainable product and service development play in this?
Social media strategies for lifestyle brands - increasing reach and engagement
Discover how social media strategies for lifestyle brands can help increase reach and engagement and thus support commercial success. Find out how HERZBLUAT, as a management consultancy, marketing agency and advertising agency from Salzburg, offers innovative approaches and solutions.
Storytelling in lifestyle marketing - building brand authenticity
How storytelling in lifestyle marketing builds brand authenticity and connects sustainable product development, marketing and advertising. The power of emotional stories to position your company for commercial success and reach your target audience.
Personalised nutrition and food trends - growth opportunities for FMCG companies
The food industry is in the midst of a revolution with personalised nutrition and new food trends. It will be exciting to see how these changes affect FMCG companies and how consumer brands can benefit from innovative product development, marketing and advertising to increase the commercial success of their businesses.
HERZBLUAT: Your CAAA-certified advertising agency in Salzburg
Since 2011, we at HERZBLUAT have been proud to be recognised as a CAAA-Certified Austrian Advertising Agency. But what is behind this certification and what does it mean for you as our customers? Let's take a look behind the scenes of this award and explain why it is a key indicator of quality, reliability and ethical standards in the marketing industry.
CLIENTS - a brief overview of our clients over the past decades.
BLOG ARTICLE - Why we do what we do.
And how we do it. And, ultimately, what we do.
Customer loyalty in the digital world: How companies win and retain customers
Customer feedback: Why your opinion is worth its weight in gold! | HEARTBLUAT
Crisis management in tourism - dealing with external influences and challenges
Influencer Marketing for FMCG Brands - Building Successful Partnerships
CONTACT - this is how you can reach us, we are looking forward to meeting you:
HERZBLUAT
Management consultancy
Marketing & Advertising Agency
Dkkfm. Gregor Wimmer, CMC
Siezenheimerstrasse 35
5020 Salzburg
Austria
Tel: +43 664 81 97 894
office@herzbluat.at
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