HERZBLUAT
Management consultancy
Marketing &
Advertising agency
Salzburg, Austria
Crisis management in tourism - dealing with external influences and challenges
We examine the challenges facing the tourism sector, e.g. in Austria or the Arabian Peninsula, and how businesses can address them.
We talk about climate change, post-Covid-19, inflation and the shift towards an older target group.
It also shows how innovations, sustainable service and product development as well as marketing and advertising lead to economic success.
Political advertising in Austria
The history of political communication and election advertising in Austria shows numerous changes and developments that are crucial for the dynamics of the political landscape and the voting behaviour of citizens.
This blogpost gives an overview of the development of political advertising in Austria from 1946 to the present day, analyses the underlying methods and strategies and examines what has changed, what has remained the same and what impact these developments have had on voters.
In addition, a comparison is made with other European countries to find out whether Austria has a special position in this respect.
Sustainable Packaging in the FMCG Sector - Opportunities and Challenges for Food Manufacturers and Consumers
Sustainable packaging is becoming increasingly important in the FMCG sector.
More and more food manufacturers and consumers are recognising the need to find environmentally friendly packaging solutions, especially for foods where the cold chain is crucial. We highlight the opportunities, strengths, risks and weaknesses of sustainable packaging from the perspective of food manufacturers and consumers, addressing supply chain, application, disposal, recycling, environmental protection, biodiversity and climate protection.
Successful business modelling and self-marketing for one-person businesses - Discover the art of telling your story
In today's business world, it is crucial to develop both a solid business model and effective self-promotion techniques as a one-person enterprise (EPU). We show you how to use innovative and sustainable approaches to make your EPU a success and tell your story to the world.
Event management in sport - organising successful events
In the sports sector, well-organised and sustainable events play a crucial role in the success of athletes, clubs and sponsors. HERZBLUAT uses innovative and sustainable strategies in the organisation of the international floorball world championship qualifying tournament "Sal23urg" to create an unforgettable event experience.
Sustainable Ecotourism - Opportunities and Possibilities for Tourism Destinations in Comparison
Let's take a look at sustainable ecotourism and compare the opportunities and possibilities for tourism destinations in the United Arab Emirates, Oman and Austria. We show how innovative sustainable service and product development, marketing and promotion are crucial for the economic success of tourism businesses.
Influencer Marketing for FMCG Brands - Building Successful Partnerships
Influencer marketing has become an important marketing strategy for many industries in recent years, especially for FMCG (fast moving consumer goods) brands. How do you build successful partnerships with influencers and what role does innovative and sustainable product and service development play in this?
Subsidies and support measures for businesses
Funding and support measures are important instruments to drive innovation and economic success in companies. A look at the different funding opportunities and support measures in Austria and the EU, and how sustainable strategies and the integration of the UN SDGs of Vision 2030 into the business model can help to increase opportunities and competitive advantages.
Sustainability as a core value of lifestyle companies
Sustainability is not just a trend, but is becoming an indispensable core value for many lifestyle companies. How do these companies develop innovative products and services and market them successfully while paying attention to environmental, social and economic sustainability?
Tourism marketing - Innovative strategies to increase visitor numbers
In an ever-changing world, it is more important than ever for tourism organisations to develop innovative marketing strategies to increase visitor numbers and ensure economic success. We address the importance of sustainable tourism supply and product development and highlight the opportunities and competitive advantages that arise from integrating the relevant UN SDGs into the supply portfolio.
CLIENTS - a brief overview of our clients over the past decades.
BLOG ARTICLE - Why we do what we do.
And how we do it. And, ultimately, what we do.
CONTACT - this is how you can reach us, we are looking forward to meeting you:
HERZBLUAT
Management consultancy
Marketing & Advertising Agency
Dkkfm. Gregor Wimmer, CMC
Siezenheimerstrasse 35
5020 Salzburg
Austria
Tel: +43 664 81 97 894
office@herzbluat.at
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