HERZBLUAT
Management consultancy
Marketing &
Advertising agency
Salzburg, Austria
Customer journey - what is it?
Understanding the customer journey is crucial to the success of an organisation. Whether you are a food manufacturer, a metal processing company, a transport company, a public transport operator, a sports association, a tourism company or an educational institution - the customer journey offers valuable insights into the behaviour and needs of your customers. What is the customer journey, why should every organisation define its own, what benefits does it bring and what risks does it pose if it is not defined? Why should updating the customer journey be an ongoing process and how can HERZBLUAT help you to make your customer journey sustainable?
Have you already created personas for your company's customers?
It is essential to know exactly what your customers need and want. One effective method for this is the creation of personas. Have you ever heard of empathy maps or the limbic map? Do you know what a value proposition is and how you can apply it on both the customer and retailer side? Are you familiar with the value proposition canvas? Why these concepts are so important and how HERZBLUAT can help you to make your business model sustainable.
A stakeholder analysis is the be-all and end-all
The ability to effectively manage relationships with different interest groups is of crucial importance. Stakeholder analysis plays a central role in this. It identifies the relevant players, their needs and expectations and enables companies to make strategic decisions. In this article, you will learn why a thorough stakeholder analysis is essential and how HERZBLUAT can help you identify the right stakeholders and discover their real wants and needs.
How elections shape our cityscape: An analysis of Salzburg election posters
On 10 March 2024, local councillors will be elected in Salzburg. Public interest in political elections is on the rise again, and election campaigns and election posters in particular continue to play a central role in political communication. These visual messages are more than mere advertising banners, they reflect social moods, priorities and the dynamics of the political landscape. For Salzburg24, we analysed the election posters and delved deep into the world of election posters for the Salzburg state elections to take a look behind the scenes of visual political advertising.
Certified CSR Expert - HERZBLUAT leads your company into a sustainable future
Sustainability and social responsibility are increasingly taking centre stage in corporate activities. HERZBLUAT, your management consultancy and marketing agency from Salzburg, is setting new standards. With our comprehensive know-how under the leadership of Gregor Wimmer, certified expert for sustainability management and management consultancy, we offer you an unrivalled insight into the advantages and implementation of CSR (Corporate Social Responsibility) for your company.
Sustainable apprenticeships - 100 %-funded sustainability courses for apprentices
Companies are increasingly focussing on sustainable action. How can the next generation of skilled workers not only be made fit for the labour market, but also fit for an environmentally conscious future? "Sustainable Apprenticeships" (www.nachhaltige-lehre.at) provides an innovative answer to this question by offering fully subsidised micro-courses for apprentices that raise awareness of professional and ecological responsibility and strengthen know-how.
CMC-certified consultants: The seal of quality for excellent management consultancy
Quality and trust are at the forefront of corporate management. The CMC certificate from the International Council of Management Consulting Institutes (ICMCI) is the strongest seal of quality in the consulting industry worldwide. But why is this certificate in particular a decisive factor for the success of your company?
ISO 20700 in management consulting: advantages for your company | HERZBLUAT
It is crucial for companies to rely on international best practices and standards in order to secure competitive advantages and promote sustainable growth. ISO 20700, the standard for guidelines on management consulting services, provides such a foundation. It promotes transparency, efficiency and effectiveness in the consulting industry by providing a standardised framework for the delivery of management consulting projects. This standard makes it easier for clients and consultants to work together on a common basis of quality and trust.
Make or Buy and Interim Management: The Future of Marketing
Companies are constantly faced with the decision to carry out their marketing activities internally or to outsource them to agencies. This dilemma, known as "make or buy", is more topical than ever in marketing. We highlight the advantages and challenges of both approaches and why more and more companies are opting for outsourcing.
Between Textbook and Pragmatism: Redefining Your Brand Strategy | HERZBLUAT
Textbook or pragmatism in marketing strategy - In today's business world, where trends change seemingly every second, companies are faced with the challenge of constantly rethinking their brand strategies. One question many ask themselves: Should you go strictly by the textbook or take a pragmatic approach? This article looks at both sides of the coin and shows how HERZBLUAT helps companies find the best path for their individual needs.
CLIENTS - a brief overview of our clients over the past decades.
BLOG ARTICLE - Why we do what we do.
And how we do it. And, ultimately, what we do.
HERZBLUAT is honoured with the ÖGUT Environmental Award 2024 for "Sustainable Teaching"
The Supply Chain Act: Impact and Opportunities for Austrian Companies | HERZBLUAT
Tourism marketing - Innovative strategies to increase visitor numbers
Crisis is not normal: strategies for stabilisation and development
CONTACT - this is how you can reach us, we are looking forward to meeting you:
HERZBLUAT
Management consultancy
Marketing & Advertising Agency
Dkkfm. Gregor Wimmer, CMC
Siezenheimerstrasse 35
5020 Salzburg
Austria
Tel: +43 664 81 97 894
office@herzbluat.at
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