HERZBLUAT
Management consultancy
Marketing &
Advertising agency
Salzburg, Austria
Sports business of the future
In a world that is constantly changing, it is important to adapt and keep up with the latest trends. This also applies to the sports business. With the advent of new technologies and the increasing importance of sustainability, the way we play and consume sport is also changing. In this blog post, we take a look at the future of sports business and the opportunities for start-ups with sustainable business ideas.
The future of advertising: Innovative trends for 2024 | Herzbluat Werbeagentur
The advertising industry is constantly changing. With the emergence of new technologies and changing consumer behaviour, advertising agencies need to constantly innovate to stay relevant. In this blog post, we take a look at some of the most innovative trends that could shape the advertising industry in 2024.
Customer loyalty in the digital world: How companies win and retain customers
In an increasingly digitalised world, customer loyalty is a decisive factor for the success of a company. But how can companies win and retain loyal customers in the digital age? And what role do innovative and sustainable strategies play in product and service development?
Nominated: Sustainable Event "Sal23urg" | HERZBLUAT Sustainability Experts
The U19 Floorball World Cup Qualifier "Sal23urg" in January 2023 sets new standards in terms of sustainability and was able to win over numerous partners and ministries.
The tournament was certified as a "Green Event" and has now received a nomination for the competition "sustainable win! 2022/23" competition.
Let's take a look at the numerous sustainable aspects and measures that made this event so successful, at the excellent cooperation with the City and Province of Salzburg, and at the enthusiastic partners and participants.
Voice of Photography Podcast #4: Interview by the Guild of Professional Photographers
For the current episode (#4) of the Voice of Photography Podcast of the Guild of Professional Photographers Salzburg, Gregor Wimmer, the founder and owner of HERZBLUAT Unternehmensberatung, Marketing- & Werbeagentur in Salzburg Maxglan, was interviewed by Lorenz Masser and Michael Preschl, committee members and master photographers.
In the interview they discuss numerous topics around the cooperation of photographers and agencies as well as the self-marketing of photographers.
Content Marketing Trends 2023: What companies need to know
In the digital age, businesses rely more than ever on effective content marketing to reach their target audiences and stand out from the competition. The marketing landscape is constantly evolving and it is important to stay up to date. In this article, we present the most important content marketing trends in 2023 and explain how companies can use them to achieve their marketing goals.
Redevelop business model and strategy
On 25 April 2023, Gregor Wimmer gave a lecture on the topic "What do I actually do? And how do I tell the world - business model - story telling - strategic business management" at the "EPU Day" event of the Salzburg Chamber of Commerce. The participants were one-person entrepreneurs (EPU) from all over the province, and a total of more than 220 interested spectators were present.
In this blog post, we would like to summarise the contents of this lecture and give valuable tips on how one-person businesses can develop their business model, tell their story and operate successfully on the market.
In an ever-changing world, it is important for companies to adapt and stay innovative in order to be successful.
We explore how companies can adapt to change, develop strategies and use innovation to succeed in an ever-changing world.
Crisis management in tourism - dealing with external influences and challenges
We examine the challenges facing the tourism sector, e.g. in Austria or the Arabian Peninsula, and how businesses can address them.
We talk about climate change, post-Covid-19, inflation and the shift towards an older target group.
It also shows how innovations, sustainable service and product development as well as marketing and advertising lead to economic success.
Political advertising in Austria
The history of political communication and election advertising in Austria shows numerous changes and developments that are crucial for the dynamics of the political landscape and the voting behaviour of citizens.
This blogpost gives an overview of the development of political advertising in Austria from 1946 to the present day, analyses the underlying methods and strategies and examines what has changed, what has remained the same and what impact these developments have had on voters.
In addition, a comparison is made with other European countries to find out whether Austria has a special position in this respect.
Sustainable Packaging in the FMCG Sector - Opportunities and Challenges for Food Manufacturers and Consumers
Sustainable packaging is becoming increasingly important in the FMCG sector.
More and more food manufacturers and consumers are recognising the need to find environmentally friendly packaging solutions, especially for foods where the cold chain is crucial. We highlight the opportunities, strengths, risks and weaknesses of sustainable packaging from the perspective of food manufacturers and consumers, addressing supply chain, application, disposal, recycling, environmental protection, biodiversity and climate protection.
CLIENTS - a brief overview of our clients over the past decades.
BLOG ARTICLE - Why we do what we do.
And how we do it. And, ultimately, what we do.
CONTACT - this is how you can reach us, we are looking forward to meeting you:
HERZBLUAT
Management consultancy
Marketing & Advertising Agency
Dkkfm. Gregor Wimmer, CMC
Siezenheimerstrasse 35
5020 Salzburg
Austria
Tel: +43 664 81 97 894
office@herzbluat.at
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