On 21 November 2024, I, Gregor Wimmer, was able to experience a very special day: the Austrian IT & Consultants Day 2024, organised by the UBIT Association of the Austrian Federal Economic Chamber. The event took place in the magnificent setting of the Vienna Hofburg, a place that is perfect for honouring outstanding achievements and visionary ideas.

We have made it! Our "Sustainable Apprenticeship" project was honoured with the ÖGUT Environmental Award 2024 (special prize LEBENSART). This recognises our innovative approach to integrating sustainability into apprenticeship training and preparing young professionals for the challenges of the future ...

Every decision you make in your company can pave the way for long-term success - or lead you in the wrong direction. Especially as a managing director, owner or manager of a small or medium-sized company in Austria, who has to juggle numerous tasks on a daily basis, the challenges and tasks often feel overwhelming ...

The challenge of writer's block. Anyone who has ever blogged knows the feeling: you're sitting in front of a blank screen and the words just won't flow. This situation, often referred to as *BLOGADE*, can be frustrating but is no reason to despair. With strategic approaches and creative techniques, you can overcome this ...

Crises often catch companies unprepared and can lead to significant disruptions in business operations. They not only pose short-term challenges, but can also have long-term effects on a company's market position and reputation. However, every crisis also harbours an opportunity for renewal and further development. Companies that act proactively and ...

On 20 June 2024, entrepreneurs, consultants and experts from a wide range of industries met in the picturesque municipality of St. Johann im Pongau to take part in a special event: the networking breakfast of the UBIT Experts Groups "Cooperation and Networks" and "CSR and Sustainability". The event, supported by the Salzburg Chamber of Commerce, provided a platform ...

In today's business world, sustainability is not just a moral imperative, but a key factor for the long-term success of companies. The focus is increasingly shifting from short-term profits to sustainable growth that makes both ecological and economic sense. Employees play a central role in this, ...

Corporate social responsibility (CSR) and sustainability have become key issues in the business world. More and more companies are recognising the importance of communicating their sustainable practices and successes. But what does this mean for marketing? Is CSR communication synonymous with sustainability marketing? Why it is so important for companies to communicate about their ...

The requirements for corporate sustainability reporting have changed significantly in recent years. With the introduction of the Corporate Sustainability Reporting Directive (CSRD) and the European Sustainability Reporting Standards (ESRS), companies must increasingly report on their environmental, social and governance performance. Who is required to report under the CSRD, how small and ...

Family businesses face particular challenges and opportunities in the area of tension between tradition and innovation. The sustainability transformation offers a special opportunity to act as a driver of innovation and to strategically shape organisational development. In this article, we examine how family businesses can successfully implement this transformation, how they can harmonise climate-friendly measures with social sustainability and ...

Understanding the customer journey is crucial to the success of an organisation. Whether you are a food manufacturer, a metal processing company, a transport company, a public transport operator, a sports association, a tourism company or an educational institution - the customer journey offers valuable insights into the behaviour and needs of your customers. What is the ...

It is essential to know exactly what your customers need and want. One effective method for this is the creation of personas. Have you ever heard of empathy maps or the limbic map? Do you know what a value proposition is and how you can use it at both the customer and ...

The ability to effectively manage relationships with different interest groups is of crucial importance. Stakeholder analysis plays a central role in this. It identifies the relevant players, their needs and expectations and enables companies to make strategic decisions. In this article, you will learn why a thorough stakeholder analysis is essential and how ...

On 10 March 2024, local councillors will be elected in Salzburg. Public interest in political elections is on the rise again, and election campaigns and election posters in particular continue to play a central role in political communication. These visual messages are more than just advertising banners; they reflect social moods, priorities and the dynamics of the ...

Sustainability and social responsibility are increasingly taking centre stage in corporate activities. HERZBLUAT, your management consultancy and marketing agency from Salzburg, is setting new standards. With our comprehensive know-how under the leadership of Gregor Wimmer, certified expert for sustainability management and management consultancy, we offer you an unrivalled insight into the advantages and implementation of sustainability management.

Companies are increasingly focussing on sustainable action. How can the next generation of skilled workers not only be made fit for the labour market, but also fit for an environmentally conscious future? "Sustainable Apprenticeships" (www.nachhaltige-lehre.at) provides an innovative answer to this question by offering fully subsidised micro-courses for apprentices, ...

In the heart of the majestic Alps, a trend towards sustainable tourism is emerging that is reshaping the landscape of hospitality. The book "Sustainable Tourism in the Alps" by Gregor Wimmer is a fundamental guide for hotels and destinations committed to promoting environmental awareness and cultural preservation. This book presentation ...

Quality and trust are at the forefront of corporate management. The CMC certificate from the International Council of Management Consulting Institutes (ICMCI) is the strongest seal of quality in the consulting industry worldwide. But why is this certificate in particular a decisive factor for the success of your company? ...

It is crucial for companies to rely on international best practices and standards in order to secure competitive advantages and promote sustainable growth. ISO 20700, the standard for guidelines on management consulting services, provides such a foundation. It promotes transparency, efficiency and effectiveness in the consulting industry by providing a standardised framework ...

Companies are constantly faced with the decision to carry out their marketing activities internally or to outsource them to agencies. This dilemma, known as "make or buy", is more topical than ever in marketing. We highlight the advantages and challenges of both approaches and why more and more companies are opting for outsourcing ...

In the digital age, where companies are constantly fighting for the attention of their target group, customer feedback has become an invaluable asset. But why is it so important? And how can it help companies like you - or us at HERZBLUAT - improve their services and forge stronger bonds with their customers?

Textbook or pragmatism in marketing strategy - In today's business world, where trends change seemingly every second, companies are faced with the challenge of constantly rethinking their brand strategies. One question many ask themselves: Should you go strictly by the textbook or take a pragmatic approach? This article sheds light on both ...

The song "Wannabe" (Yo, tell me what you want, what you really, really want) by the Spice Girls and briefing, re-briefing and order clarification could not be more different at first glance. One is a pop song about love and friendship, the other are important tools in corporate communication. But on closer inspection ...

In the dynamic world of marketing and advertising, planning is essential. But how much planning is actually necessary? And are the goals of medium-sized companies clearly defined? HERZBLUAT dives deep into the matter and sheds light on how much strategy your marketing really needs ...

In today's digital world, typography is a crucial factor for a company's brand identity. It plays a central role in visual communication and can significantly influence customer perception and behaviour. We show the importance of typography for brand identity and the benefits it can bring to your ...

In a world where sustainability is becoming increasingly important, it is important that companies and events do their part. The Salzburg-based management consultancy, marketing and advertising agency HERZBLUAT has made it its business to develop radical, innovative and sustainable strategies. An outstanding example of this is the U19 Floorball ...

In today's digital age, the use of artificial intelligence (AI) and machine learning (ML) in advertising has become a crucial success factor for companies. Small and medium-sized enterprises (SMEs) in particular can benefit from the opportunities offered by these technologies. However, as with any innovation, there are also challenges and risks that ...

The business world is facing a wave of change. With the introduction of concepts such as the Corporate Sustainability Reporting Directive (CSRD), the Environmental, Social and Governance (ESG) criteria and the Sustainable Development Goals (SDGs) of the United Nations, companies are facing new challenges. Particularly affected by these changes are medium-sized companies in ...

In an ever-changing business world, it is essential for companies to have a clear vision, mission and vision statement. These elements are not only crucial for the success of a company, but also for the satisfaction and engagement of employees, customers and stakeholders. In this blog post we explain the ...

In the digital age, the visual representation of a company is crucial. Professional image editing and final artwork are key elements that help to strengthen brand identity and effectively communicate a company's message. In this article, we introduce you to Michael Höller, an experienced image editor and final artist who has been ...

In today's competitive business world, companies are constantly looking for ways to make their products or services more attractive. One common method is price promotions or special offers. They attract customers and increase sales in the short term. But what happens when customers only buy because of discounts? Companies can fall into a dangerous dependency ...

Henry Ford, the father of the modern automobile industry, once said: "About 50 per cent of my advertising budget is money thrown away. However, no one can tell me which 50 percent that is." We at HERZBLUAT, your management consultancy, marketing and advertising agency from Salzburg, have the answers for you ...

In an increasingly globalised world, the responsibility of companies goes beyond their immediate activities. The Supply Chain Act is a groundbreaking law that will redefine the role of business in Austria and beyond. This article examines the impact of this law on Austrian companies with a special focus on medium, small ...

In a world that is constantly changing, it is important to adapt and keep up with the latest trends. This also applies to the sports business. With the advent of new technologies and the increasing importance of sustainability, the way we play and consume sport is also changing...

The advertising industry is constantly changing. With the emergence of new technologies and changing consumer behaviour, advertising agencies need to constantly innovate to stay relevant. In this blog post, we take a look at some of the most innovative trends that could shape the advertising industry in 2024 ...

In an increasingly digitalised world, customer loyalty is a decisive factor for the success of a company. But how can companies win and retain loyal customers in the digital age? And what role do innovative and sustainable strategies play in product and service development? ...

The U19 Floorball World Cup Qualifier "Sal23urg" in January 2023 sets new standards in terms of sustainability and was able to win over numerous partners and ministries. The tournament was certified as a "Green Event" and has now received a nomination for the "sustainable win! 2022/23" competition. Let's take a look at the numerous sustainable ...

For the current episode (#4) of the Voice of Photography Podcast of the Guild of Professional Photographers Salzburg, Gregor Wimmer, the founder and owner of HERZBLUAT Unternehmensberatung, Marketing- & Werbeagentur in Salzburg Maxglan, was interviewed by Lorenz Masser and Michael Preschl, committee members and master photographers. In the interview they discuss numerous topics around the ...

In the digital age, businesses rely more than ever on effective content marketing to reach their target audiences and stand out from the competition. The marketing landscape is constantly evolving and it is important to stay up to date. In this article, we present the most important content marketing trends 2023 ...

On 25 April 2023, Gregor Wimmer gave a lecture on the topic "What do I actually do? And how do I tell the world - business model - story telling - strategic business management" at the "EPU Day" event of the Salzburg Chamber of Commerce. The participants were one-person entrepreneurs (EPU) from all over the province, with a total of more than ...

We examine the challenges facing the tourism sector, e.g. in Austria or the Arabian Peninsula, and how businesses can address them. We talk about climate change, post-covid-19, inflation and the shift towards an older target group. Furthermore, we show how innovations, sustainable service and product development as well as marketing ...

The history of political communication and election advertising in Austria shows numerous changes and developments that are crucial for the dynamics of the political landscape and the voting behaviour of citizens. This blogpost gives an overview of the development of political advertising in Austria from 1946 until today, analyses the ...

Sustainable packaging is becoming increasingly important in the FMCG sector. More and more food manufacturers and consumers are recognising the need to find environmentally friendly packaging solutions, especially for foods where the cold chain is crucial. We highlight the opportunities, strengths, risks and weaknesses of sustainable packaging from the perspective of food manufacturers and consumers, and explore ...

In today's business world, it is crucial to develop both a solid business model and effective self-promotion techniques as a one-person enterprise (EPU). We show you how to use innovative and sustainable approaches to make your EPU a success and tell your story to the world ...

In the sports sector, well-organised and sustainable events play a crucial role in the success of athletes, clubs and sponsors. HERZBLUAT uses innovative and sustainable strategies in the organisation of the international floorball world championship qualifying tournament "Sal23urg" to create an unforgettable event experience ...

Let's take a look at sustainable ecotourism and compare the opportunities and possibilities for tourism destinations in the United Arab Emirates, Oman and Austria. We show how innovative sustainable service and product development, marketing and promotion are crucial for the economic success of tourism businesses ...

Influencer marketing has become an important marketing strategy for many industries in recent years, especially for FMCG (fast moving consumer goods) brands. How do you build successful partnerships with influencers and what role does innovative and sustainable product and service development play in this? ...

Funding and support measures are important instruments to drive innovation and economic success in companies. A look at the different funding opportunities and support measures in Austria and the EU, and how sustainable strategies and the integration of the UN SDGs of Vision 2030 into the business model can help to increase opportunities and competitive advantages ...

Sustainability is not just a trend, but is becoming an indispensable core value for many lifestyle companies. How do these companies develop innovative products and services and market them successfully while paying attention to environmental, social and economic sustainability ...

In an ever-changing world, it is more important than ever for tourism organisations to develop innovative marketing strategies to increase visitor numbers and ensure economic success. We look at the importance of sustainable tourism supply and product development and highlight the opportunities and competitive advantages that can be gained by integrating the ...

Today more than ever, the sports industry is called upon to assume social and environmental responsibility. We show you how innovative sustainable product development, marketing and advertising promote economic success and how the sports industry supports the goals of the UN Agenda 2030. At HERZBLUAT, we have decades of experience in sports marketing and are proud ...

The retail sector is currently undergoing a rapid transformation. In order to survive in competition, FMCG companies are relying on innovative omnichannel strategies. We highlight the importance of omnichannel approaches for the success of companies in the consumer goods industry and discuss opportunities and challenges of this change...

A look at the growing importance of Artificial Intelligence (AI) in the consumer goods industry and how this technology is helping companies with innovative product development, marketing and advertising. Opportunities and threats on how to use AI effectively in your business ...

Discover how social media strategies for lifestyle brands can help to increase reach and engagement and thus support commercial success. Learn how HERZBLUAT, as a management consultancy, marketing agency and advertising agency from Salzburg, offers innovative approaches and solutions ...

Digitalisation has the potential to revolutionise the tourism experience and increase the economic success of destinations and businesses. How innovative and sustainable product development, marketing and advertising can be combined with technology use to create an impressive guest experience ...

How storytelling in lifestyle marketing builds brand authenticity and connects sustainable product development, marketing and advertising. The power of emotional stories to position your company for commercial success and reach your target audience ...

The food industry is in the midst of a revolution with personalised nutrition and new food trends. It will be exciting to see how these changes affect FMCG companies and how consumer brands can benefit from innovative product development, marketing and advertising to increase the commercial success of their business...

The tourism industry is one of the fastest growing sectors in the world, bringing both economic benefits and environmental challenges. More and more travellers are looking for sustainable travel experiences that support the environment as well as regional and local culture and economies. In this article, we take a look behind the scenes, ...

Since 2011, we at HERZBLUAT have been proud to be recognised as a CAAA-Certified Austrian Advertising Agency. But what is behind this certification and what does it mean for you as our customers? Let's take a look behind the scenes of this award and explain why it is a key indicator of quality, reliability and ...