+43 664 81 97 894 - the hotline for radical, innovative and sustainable strategies.

HERZBLUAT
Management consultancy
Marketing &
Advertising agency

Name: HERZBLUAT Management Consultancy, Marketing & Advertising Agency, Salzburg
Price range: $$$

Salzburg, Austria

+43 664 81 97 894 - the hotline for radical, innovative and sustainable strategies.

HERZBLUAT
Management consultancy
Marketing &
Advertising agency

Salzburg, Austria

The ability to effectively manage relationships with different stakeholders is crucial.

The stakeholder analysis plays a central role in this.

It identifies the relevant stakeholders, their needs and expectations and enables companies to make strategic decisions.

Find out why a thorough stakeholder analysis is essential and how HERZBLUAT can help you identify the right stakeholders and discover their real wants and needs.

No, not the Steakholder-Anneliese!

Stakeholder analysis is the be-all and end-all.

The importance of the stakeholder analysis

Improvement of the corporate strategy

A well-founded stakeholder analysis provides valuable insights that significantly improve the corporate strategy.

By knowing the interests and expectations of their stakeholders, companies can better align their business objectives with them.

This leads to greater support and acceptance by stakeholders, which in turn ensures the long-term success of the company.

Companies increase the satisfaction and loyalty of their stakeholders through targeted communication and customisation of their offerings.

Risk minimisation

The stakeholder analysis helps to identify potential risks that may emanate from various stakeholders.

This enables potential conflicts to be recognised at an early stage and appropriate measures to be taken.

This minimises risks and protects the company from unexpected challenges.

Negative PR campaigns or boycotts, for example, can be avoided by proactively involving stakeholders.

Promoting sustainability

The stakeholder analysis is a central component of the sustainability strategy.

It forms the basis for responsible and sustainable corporate governance.

Incorporating the opinions and expectations of stakeholders ensures that sustainability initiatives are relevant and effective.

This leads to a better environmental and social balance sheet and strengthens stakeholder confidence in the company.

The steps of the stakeholder analysis

Identification of stakeholders

The first step is to identify all potential stakeholders.

These include customers, employees, suppliers, investors, local communities, NGOs, government authorities and many others.

A comprehensive list is necessary in order to take all relevant interest groups into account.

Companies must also consider the specific context of their industry and their own business objectives.

Systematisation and prioritisation

After identification, the stakeholders are systematised and prioritised.

This is done on the basis of criteria such as power, legitimacy and the urgency of their claims.

This prioritisation helps to focus on the most important stakeholders and use resources efficiently.

For example, a stakeholder with high power and high urgency is seen as particularly critical and should therefore be prioritised.

Analysing needs and expectations

The next step is to analyse the needs and expectations of the stakeholders.

This can be done through interviews, surveys or focus groups.

It is important to understand what interests the stakeholders are pursuing and what expectations they have of the company.

Both explicit and implicit needs should be recorded.

A supplier, for example, not only wants punctual payments, but also long-term partnerships.

Development of strategies

Based on the information gathered, specific strategies are developed to meet the needs and expectations of the stakeholders.

This can include adapting products and services, improving communication strategies or implementing new sustainability initiatives.

The strategies developed take into account both short-term and long-term goals and are flexible enough to be able to react to changes in the stakeholder environment.

Implementation and monitoring

The strategies developed must be implemented and continuously monitored within the company.

This includes the regular review and adjustment of strategies based on stakeholder feedback and changing market conditions.

An effective monitoring system makes it possible to measure the success of the measures and adjust them if necessary.

HERZBLUAT supports you in realising your goals.

HERZBLUAT provides you with comprehensive support in carrying out a stakeholder analysis.

We use our expertise to identify the relevant stakeholders for you, analyse their needs and expectations and develop tailor-made strategies.

Our approach includes:

- Comprehensive analysis:
We use proven methods and tools to carry out a detailed analysis of your stakeholders.
This includes both qualitative and quantitative methods in order to obtain a comprehensive picture.

- Customised solutions:
Based on the results of the analysis, we develop customised strategies for you that are tailored to your specific requirements and objectives.
We take into account both internal and external factors that are important for your company.

- Sustainable implementation:
We assist you in implementing the strategies developed and support you in achieving sustainable results.
This includes training your employees, developing communication plans and setting up monitoring systems.

- Continuous support:
We continue to support you even after implementation.
We offer regular reviews and adjustments to strategies to ensure that they continue to be effective and meet changing requirements.

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We provide you with comprehensive support in implementing your marketing and sustainability strategies.

A stakeholder analysis is essential for the success of marketing and sustainability strategies.

It provides you with valuable insights that help you to minimise risks, improve your corporate strategy and promote sustainable initiatives.

With the support of HERZBLUAT, you can ensure that you identify the right stakeholders and discover their real wishes and needs in order to be successful in the long term.

HERZBLUAT supports you in achieving your goals and achieving sustainable results.

We offer you customised solutions and provide you with continuous support at all times.

We look forward to working with you to create a more sustainable and successful future for your business.

You can reach us by telephone +43 664 81 97 894 or by e-mail to office@herzbluat.at.

Gregor-Wimmer-Marketing-Advertising-Agency-Salzburg-Heartblood-Master-Class-Market-Communication-Advertising

Dkkfm. Gregor Wimmer, CMC
Certified management consultant
Certified sustainability expert
Marketing specialist

+43 664 81 97 894
office@herzbluat.at

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