+43 664 81 97 894 - the hotline for radical, innovative and sustainable strategies.

HERZBLUAT
Management consultancy
Marketing &
Advertising agency

Name: HERZBLUAT Management Consultancy, Marketing & Advertising Agency, Salzburg
Price range: $$$

Salzburg, Austria

+43 664 81 97 894 - the hotline for radical, innovative and sustainable strategies.

HERZBLUAT
Management consultancy
Marketing &
Advertising agency

Salzburg, Austria

Corporate social responsibility (CSR) and sustainability have become key issues in the business world.

More and more companies are realising how important it is to communicate their sustainable practices and successes.

But what does this mean for marketing?

Is CSR communication synonymous with sustainability marketing?

Why it is so important for companies to report on their sustainability strategies and successes, how professional sustainability communication affects various stakeholder groups along the value chain and what the EU Green Claims Directive is all about.

And how HERZBLUAT can support you in the sustainable design and implementation of your marketing and employer branding in accordance with the EU Green Claims Directive.

CSR and marketing.

Or is it now sustainability and marketing?

CSR and marketing at a glance

Definition of CSR and sustainability

Corporate Social Responsibility (CSR) refers to the responsibility of companies to contribute to sustainable economic development by working with their employees, their families, the local community and society as a whole to improve the quality of life.

Sustainability in the corporate context means designing business models and practices in such a way that they are ecologically, socially and economically viable in the long term.

Development of CSR into sustainability marketing

While CSR has traditionally focussed on social and ecological responsibility, the concept of sustainability has evolved in marketing.

Sustainability marketing goes beyond pure CSR measures and integrates sustainable practices into all aspects of corporate strategy and communication.

Why is it important to report on sustainability strategies and successes?

Trust and credibility

Reporting on sustainability strategies and successes creates transparency and strengthens stakeholders' trust in the company.

Credibility is a key factor when it comes to building long-term relationships with customers, investors and the public.

Competitive advantage

Companies that communicate their sustainability performance stand out positively from their competitors.

A strong sustainability brand can attract new customers who value environmentally friendly and socially responsible products.

Risk management

By communicating their sustainability strategy, companies can minimise potential risks such as negative press or legal consequences.

Proactive communication shows that the company takes responsibility and is prepared for future challenges.

Employee motivation and loyalty

Sustainability is an important factor in motivating and retaining employees in the company.

Companies that communicate their sustainability goals can better involve their employees and create a stronger sense of community.

Customer loyalty

Transparent and honest sustainability communication can strengthen customer loyalty.

When customers see that a company is making a serious effort to have a positive environmental and social impact, it increases loyalty and can lead to repeat business.

Effects of professional sustainability communication

To customers

Professional sustainability communication has a positive effect on purchasing behaviour.

Customers prefer products and services from companies that are committed to environmental and social issues.

This leads to greater customer satisfaction and loyalty.

Investors

Investors are increasingly focussing on sustainable business models.

Transparent communication about sustainability strategies and successes can strengthen investor confidence and facilitate access to capital.

Investors are increasingly looking for companies that pursue long-term sustainability strategies and thus promise stable returns and lower risks.

Suppliers

Clear sustainability communication along the value chain promotes cooperation with sustainable suppliers.

This can lead to an improvement in the entire supply chain and strengthen long-term partnerships.

Suppliers are more willing to work with companies that share their sustainability values and are committed to ethical business practices.

In addition, this cooperation will be further strengthened by the recently adopted EU Supply Chain Act.

On 24 April 2024, the European Parliament passed the EU Supply Chain Act, which obliges companies with more than 1,000 employees to ensure that basic human rights and environmental standards are observed along their entire supply chain.

From 2028, this obligation will also extend to indirect suppliers.

The law stipulates that non-compliance can result in severe penalties of up to four per cent of annual turnover.

This regulation is intended not only to ensure compliance with human rights and environmental protection, but also to create a level playing field in the EU.

For the company

Companies that openly communicate their sustainability efforts contribute to positive social change.

They set a good example and encourage other companies to adopt sustainable practices.

They can also sensitise the public to sustainability issues and contribute to the promotion of sustainable lifestyles.

What is the EU Green Claims Directive?

Background and goals

The EU Green Claims Directive is an initiative of the European Union to prevent misleading environmental claims (greenwashing).

Companies must provide clear, precise and verifiable information on the environmental impact of their products and services.

Requirements and implementation

The directive calls on companies to back up their environmental claims with scientific evidence and to make the information easily accessible and understandable.

This applies to all aspects of marketing, from product packaging to advertising campaigns.

Companies must ensure that their environmental promises are not only credible, but also fully traceable.

Effects on companies

Companies must adapt their marketing strategies to fulfil the requirements of the EU Green Claims Directive.

This requires a comprehensive review and adaptation of their communication strategies to ensure that all sustainability statements are correct and verifiable.

Companies that violate the directive risk legal consequences and a considerable loss of reputation.

How can HERZBLUAT support you in making your marketing and employer branding sustainable?

Consultancy and strategy development

HERZBLUAT offers comprehensive consulting services to develop your sustainability strategy and integrate it into your marketing and employer branding activities.

We analyse your current practice and help you to develop a tailor-made strategy that meets the requirements of the EU Green Claims Directive.

Sustainability communication

We support you in creating clear and convincing sustainability reports and campaigns.

Our team of experts will help you to communicate your successes transparently and credibly in order to strengthen the trust of your stakeholders.

We work closely with you to ensure that your sustainability messages are consistent and effective.

Training courses and workshops

HERZBLUAT offers training courses and workshops for your employees to raise awareness of sustainability and strengthen their skills in the area of sustainability communication.

In this way, we ensure that your employees can effectively communicate your company's values and goals to the outside world.

Our training courses cover topics such as sustainable marketing, ethical business practices and the requirements of the EU Green Claims Directive.

Monitoring and reporting

We support you in setting up an effective monitoring and reporting system to track and document your progress in the area of sustainability.

This allows you to report regularly on your successes and ensure that your sustainability strategies are continuously improved.

A solid reporting system is essential to fulfil the requirements of the EU Green Claims Directive and to strengthen stakeholder confidence.

Develop employer branding strategies

Strong employer branding based on sustainable practices can significantly increase the attractiveness of your company as an employer.

HERZBLUAT supports you in integrating your sustainability goals and successes into your employer branding.

We develop strategies that emphasise your corporate culture and values and appeal to potential employees who are committed to sustainability.

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CSR and sustainability are key components of modern corporate strategies.

Effective and professional sustainability communication is crucial to gaining the trust and support of the various stakeholder groups.

The EU Green Claims Directive ensures that environmental claims are verifiable and credible and offers companies the opportunity to positively differentiate themselves through transparent and sustainable practices.

With the support of HERZBLUAT, you can ensure that your marketing and employer branding strategies meet the highest standards and that your company can grow sustainably.

With customised strategies, comprehensive advice and ongoing support, HERZBLUAT helps you to achieve your sustainability goals and be successful in the long term.

We support you in designing your sustainability communication clearly and convincingly, adapting your marketing strategies and building a strong employer brand based on sustainable values.

We look forward to working with you to create a more sustainable and successful future for your business.

You can reach us by telephone +43 664 81 97 894 or by e-mail to office@herzbluat.at.

Gregor-Wimmer-Marketing-Advertising-Agency-Salzburg-Heartblood-Master-Class-Market-Communication-Advertising

Dkkfm. Gregor Wimmer, CMC
Certified management consultant
Certified sustainability expert
Marketing specialist

+43 664 81 97 894
office@herzbluat.at

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